Del Barrio García, SalvadorPorcu, Lucía2025-06-202021-04-162021-04-169788433868312https://une-dspace.glaux.es/handle/123456789/29041Libro digital10627.00 KBCreative Commons Attribution 4.0 International (CC BY 4.0)http://creativecommons.org/licenses/by/4.0/Marketing- Congresos25th International Conference on Corporate and Marketing communications: Conference proceedingsPublicationopenAccess